Where to Buy Baby Formula: Best Prices & Retailers Guide 2026

Formula Price Comparison by Retailer

Prices for Similac Pro-Advance (36oz tub) as of January 2026:

Best Places to Buy Formula

1. Costco — Best Overall Value

Pros:

• Lowest prices on name brands
• Kirkland brand formula is 50% cheaper than Similac
• Bulk sizes save more
• No questions asked returns

Cons: $65/year membership required

Pro tip: Buy Kirkland formula (made by same manufacturers as name brands) to maximize savings.

2. Amazon — Best for Convenience

Pros:

• Subscribe & Save: 5-15% off recurring orders
• Free shipping on most orders
• Wide selection including European brands
• Easy price comparison

Cons: Watch for third-party sellers (buy from Amazon directly)

Pro tip: Set up Subscribe & Save for automatic delivery and maximum discount.

3. Target — Best for Flexibility

Pros:

• Target Circle offers frequent formula coupons
• RedCard: Extra 5% off everything
• Same-day pickup with Drive Up
• Good selection including Kendamil

Cons: Base prices are higher than club stores

Pro tip: Stack Target Circle offers + RedCard + manufacturer coupons for best deals.

4. Walmart — Best for Accessibility

Pros:

• Price match policy
• Locations everywhere
• Parent's Choice store brand is affordable
• Walmart+ offers free delivery

Cons: Base prices mid-range

Pro tip: Parent's Choice formula is FDA-regulated and much cheaper than name brands.

5. Sam's Club — Good Alternative to Costco

Pros:

• Prices similar to Costco
• Member's Mark store brand available
• Scan & Go app for faster checkout

Cons: $50/year membership

Store Brand Formula: Your Secret Weapon

Store brand formulas are FDA-regulated and nutritionally equivalent to name brands at 30-50% less cost.

Important: Store brand formulas are often made by the same manufacturers (like Perrigo) that make name brands.

Where to Buy European Formula

European brands like Kendamil, HiPP, and Holle:

FDA-Registered (Safest Option)

• Kendamil: Target, Amazon, Kendamil.com
• Bobbie: Target, Bobbie website

European Imports (Not FDA-registered)

• HiPP, Holle, Lebenswert:
• OrganicStart.com
• MyOrganicCompany.store
• LittleBundle.com
• FormulaLand.com

Note: Imported formulas not sold through official US retailers are not FDA-registered. Buy at your own discretion from reputable importers.

How to Get Formula Coupons

Manufacturer Programs

• Similac StrongMoms: Up to $400 in coupons/rewards
• Enfamil Family Beginnings: Up to $400 in savings
• Gerber MyGerber: Personalized offers

How to Sign Up

1. Visit manufacturer website
2. Create account with due date or baby's birthdate
3. Receive coupons by mail and email
4. Check account for digital offers

Other Coupon Sources

• Pediatrician office: Often has samples and coupons
• Hospital: May provide starter pack with coupons
• Coupons.com: Printable manufacturer coupons
• Ibotta/Checkout 51: Cash back apps

Free Formula Programs

WIC (Women, Infants, and Children)

• Provides free formula for qualifying families
• Income-based eligibility
• Read our complete WIC guide →

Manufacturer Samples

• Sign up for multiple programs to get samples
• Ask at pediatrician office
• Hospital may provide samples at discharge

Stacking Deals: Maximum Savings Strategy

Here's how to combine discounts for maximum savings:

Example: Target

1. Wait for Target Circle formula coupon (e.g., $5 off)
2. Use RedCard for 5% off
3. Apply manufacturer coupon
4. Check Ibotta for additional cash back

Example: Amazon

1. Set up Subscribe & Save (up to 15% off)
2. Apply any manufacturer coupons on product page
3. Use Amazon credit card for 5% back

Warning: Where NOT to Buy Formula

• Facebook Marketplace/Craigslist: Risk of counterfeit or improperly stored formula
• Auction sites: Can't verify authenticity
• Unknown third-party Amazon sellers: Buy from Amazon or official brand stores only
• Expired products: Check dates; avoid deeply discounted expired formula

Bottom Line: Best Value by Situation