Editorial & Sponsorship Policy

Comparisons are never paid. Sponsored posts are always clearly labeled. This page explains how we keep those two things separate.

Comparisons, rankings and verdicts

No brand can pay for a comparison, a ranking, a verdict, a “best for” pick, or placement inside a comparison.
Brands do not see, review or approve comparisons before publication.
Every comparison uses the same framework whether or not a brand advertises, sponsors a post, or runs an affiliate program with us.
Comparisons are written by the FormulaCompare Editorial Team from product labels, DailyMed, FDA, the NIH Office of Dietary Supplements, MedlinePlus and peer-reviewed research. Where a study is industry-funded, we say so.

A “Sponsored” label appears at the top of the post, before the article text, naming the sponsor.
Links to the sponsor use rel="sponsored", following Google’s guidance on qualifying paid links.
Sponsored posts are standalone articles. They are never formatted as, or inserted into, a comparison, and they don’t change any comparison’s results.
We choose whether a sponsored topic fits the site. Sponsored posts must follow the same sourcing rules: no unsupported health claims, and claims cite primary sources.
This follows the U.S. FTC’s native advertising guidance that paid content should be clearly identifiable as advertising.

Display ads are marked “Advertisement” and kept separate from comparison content.
If an article uses affiliate links, we disclose it at the top of that article, and those links use rel="sponsored". Commissions never influence rankings.

Found an error, or have an updated label or certificate? Email contact@formulacompare.com. Corrections are free and never require a commercial relationship. See also our independence policy and partner page.