OLLY vs SmartyPants: Comparing Two Gummy Vitamin Brands by the Label

OLLY vs SmartyPants at a Glance

Label details are from the NIH Dietary Supplement Label Database (DSLD) entries listed in Sources; products are reformulated over time, so check the label on the bottle you buy. FormulaCompare does not rank brands or name a winner.

Reading the Two Labels

OLLY and SmartyPants both sell several gummy multivitamins. To keep the comparison fair, we compared each brand’s flagship adult multi using current entries in the NIH Dietary Supplement Label Database (DSLD): OLLY The Perfect Women’s Multi (Blissful Berry) and SmartyPants Adult Formula. We also looked at each brand’s kids’ gummy.

Serving size changes everything

The most practical difference is how many gummies make a serving. OLLY’s women’s multi is 2 gummies; SmartyPants Adult Formula is 6 gummies. More gummies means more room for ingredients (such as fish oil), but also more sugar and calories per day: 50 calories and 11 g carbohydrate for SmartyPants vs 15 calories and 4 g for OLLY, per the labels. If you are counting added sugars, check the current Supplement Facts panel, since both list sugars as the main inactive ingredients.

Nutrient amounts

Both provide most vitamins near or above the Daily Value. Highlights from the labels:

• Vitamin D: OLLY 20 mcg (800 IU); SmartyPants 30 mcg (1,200 IU). Both are below the 100 mcg (4,000 IU) adult upper limit set by the National Academies, as cited by NIH ODS.
• Folate: OLLY 400 mcg DFE; SmartyPants 375 mcg DFE as methylfolate. For people who could become pregnant, the CDC recommends 400 mcg of folic acid daily; note CDC’s recommendation is specifically for folic acid, which has the strongest evidence for preventing neural tube defects.
• B12: OLLY 6 mcg; SmartyPants 3.6 mcg as methylcobalamin. Both exceed the 2.4 mcg adult RDA.
• Biotin: OLLY 150 mcg vs SmartyPants 24 mcg. FDA warns that biotin can interfere with some lab tests; tell your clinician you take it before blood work.
• Minerals: both are light on minerals, a common limitation of gummies. OLLY includes 100 mg calcium plus zinc, selenium, chromium, iodine and boron; SmartyPants includes zinc and iodine. Neither contains iron or meaningful magnesium.
• Omega-3s: SmartyPants includes 510 mg of fish oil per 6 gummies. The label lists fish oil as a total; check the panel for EPA and DHA amounts if omega-3 intake is your goal. OLLY’s women’s multi does not include fish oil.

Ingredient Forms

SmartyPants markets methylated forms: folate as methylfolate, B12 as methylcobalamin and B6 as P5P, plus vitamin K2 as MK-7. These forms are often promoted for people with MTHFR gene variants. NIH ODS notes that the body absorbs and uses several forms of folate and B12, and that cyanocobalamin, the most common B12 form in supplements, is effective for most people. Methylated forms are not harmful, but they aren’t necessary for most people. See our folate vs folic acid and B12 forms comparisons.

Kids’ Gummies

SmartyPants Kids Formula (DSLD label) is a 4-gummy serving for children 4 and older, with 35 calories and 7 g carbohydrate, vitamin D 20 mcg and 340 mg fish oil. OLLY sells kids’ multis, including a version with omega-3s. For any children’s gummy:

• Store out of reach; gummies look and taste like candy. FDA warns that accidental overdose of iron-containing products is a leading cause of fatal poisoning in children under 6; neither adult label we reviewed contains iron, but always check.
• The American Academy of Pediatrics notes that most healthy children who eat a varied diet don’t need a multivitamin, though some (picky eaters, restricted diets, certain conditions) may benefit. Ask your pediatrician, especially about vitamin D and iron.
• Gummies stick to teeth; brushing after use helps.

Third-Party Testing: What We Checked

Dietary supplements are not approved by FDA for safety or effectiveness before they are sold; manufacturers are responsible for making sure their products are safe and labeled accurately, and FDA acts mainly after problems arise. Independent certification programs fill part of that gap:

• USP Verified checks that a supplement contains the listed ingredients in the declared amounts, doesn’t contain harmful levels of specified contaminants, will break down and release into the body in a set time, and was made under good manufacturing practices.
• NSF/ANSI 173 certifies that contents match the label and screens for contaminants.
• NSF Certified for Sport adds screening for more than 280 substances banned in sport and is accepted by many professional leagues.
• Informed Sport / Informed Choice are banned-substance testing programs run by LGC.

We searched the NSF Certified for Sport directory on October 24, 2026 and found no OLLY or SmartyPants products listed. That doesn’t mean the products are untested; both brands describe their own quality testing, and certification is voluntary. We tried to check USP’s verified products directory, but it blocked automated access, so we could not confirm whether either brand currently carries the USP Verified mark. Look for a USP or NSF seal on the bottle itself, and confirm it in the certifier’s online directory.

Who Might Prefer Which Label

• Want fewer gummies and less sugar per day: the 2-gummy OLLY serving has less carbohydrate on the labels we reviewed.
• Want omega-3 fish oil in the same gummy: SmartyPants includes it; check EPA/DHA amounts.
• Want methylated B vitamins: SmartyPants uses them; most people don’t need them.
• Need iron (for example, heavy periods or diagnosed low iron): neither label includes iron; talk to a clinician about a separate supplement.
• Vegetarian or avoiding gelatin: both labels list gelatin.
• Pregnant or trying to conceive: a prenatal vitamin with folic acid and iron is usually more appropriate; ask your clinician.

On value: compare cost per daily serving, not per bottle, because a 6-gummy serving uses a bottle three times faster than a 2-gummy serving. General multivitamins are typically not HSA/FSA-eligible unless prescribed for a diagnosed condition.

Storage and Freshness

Gummies are sensitive to heat and humidity, which can make them stick together or degrade some vitamins faster. Keep the container tightly closed in a cool, dry place, away from bathroom steam and hot cars, and use before the date on the label.

When to Talk to Your Doctor or Pharmacist

Talk to a clinician before taking a multivitamin if you are pregnant or planning pregnancy, take blood thinners (vitamin K can interact with warfarin), have kidney disease, or are scheduled for lab tests (biotin interference). Call Poison Control at 1-800-222-1222 if a child eats a large number of gummy vitamins.

Frequently Asked Questions

Sources

• NIH DSLD: OLLY The Perfect Women’s Multi label
• NIH DSLD: SmartyPants Adult Formula label
• NIH DSLD: SmartyPants Kids Formula label
• NSF Certified for Sport: certified products directory (checked October 24, 2026)
• USP: Verified dietary supplements program
• FDA: Information for consumers on using dietary supplements
• NIH ODS: Vitamin D fact sheet for health professionals
• CDC: Folic acid: facts for clinicians
• FDA: Biotin interference with troponin lab tests
• AAP HealthyChildren: Where we stand: vitamins

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