Quick Answer: By NIH Dietary Supplement Label Database records: Kirkland Signature Fish Oil 1200 mg (enteric coated) states 684 mg omega-3s per 1 softgel serving; Nature Made Fish Oil 1200 mg states 360 mg omega-3s per softgel, with a 2-softgel serving. Kirkland Extra Strength Vitamin D3 lists 2000 IU in a softgel with soybean oil; Nature Made D3 lists 50 mcg (2000 IU) in a tablet that also provides 105 mg calcium. Nature Made Multi Complete and the Kirkland Daily Multi (the DSLD record is from 2013) both list 18 mg iron and 100 mg magnesium. Both brands’ labels shown here carry USP verification statements. Unpaid; no winner.
Kirkland vs Nature Made at a Glance
| Product | Kirkland Signature (DSLD label) | Nature Made (DSLD label) |
|---|---|---|
| Fish oil 1200 mg | 684 mg omega-3s per softgel; serving 1 softgel; enteric coated | 360 mg omega-3s per softgel; serving 2 softgels |
| Fish oil verification | “USP Verified Dietary Supplement” | “USP Dietary Supplement Verified” |
| Vitamin D3 | 2000 IU softgel (soybean oil base) | 50 mcg (2000 IU) tablet; 105 mg calcium |
| Multivitamin compared | Daily Multi (DSLD record 2013) | Multi Complete (DSLD record 2022) |
| Vitamin D3 in multi | 400 IU | 25 mcg (1,000 IU) |
| Folate in multi | 500 mcg | 665 mcg DFE |
| Iron / magnesium / zinc | 18 mg / 100 mg / 11 mg | 18 mg / 100 mg / 15 mg |
Doses above are from the current U.S. Drug Facts or prescribing labels listed in Sources. Always follow the label on the package you buy, because store brands and formulations differ.
How We Compared
Supplements are not approved by FDA before sale, so the label is the main way to see what a product claims to contain. The NIH Office of Dietary Supplements runs the Dietary Supplement Label Database (DSLD), which records the Supplement Facts panel and label statements for products on the US market. We compared three common product types from each brand using DSLD records. Labels change over time; the Kirkland Daily Multi record available in DSLD dates from 2013, so check the current bottle. FormulaCompare was not paid by either brand, lists no prices and names no winner.
Fish Oil 1200 mg
Both products are labeled as 1,200 mg fish oil per softgel, but the omega-3 content differs. The Kirkland Signature Enteric Coated Fish Oil label states 684 mg of omega-3 fatty acids per 1-softgel serving and says the enteric coating reduces fish aftertaste; it also states the oil is not from farm-raised fish. The Nature Made Fish Oil 1200 mg label states 360 mg of omega-3 per softgel and gives a suggested use of 2 softgels daily with a meal, and says it is purified to remove mercury. Total fish oil weight is not the same as EPA plus DHA, so compare the omega-3 line on each label. For context, the NIH ODS notes a typical fish oil supplement provides about 180 mg EPA and 120 mg DHA per 1,000 mg. See fish oil vs algae oil and fish oil vs krill oil.
Vitamin D3 2000 IU
Kirkland Signature Extra Strength Vitamin D3 lists 2000 IU per softgel, with soybean oil, gelatin and glycerin among other ingredients, and a caution to consult a doctor if pregnant, nursing or taking medications. Nature Made D3 lists 50 mcg (equivalent to 2000 IU) per tablet, and its Supplement Facts also list 105 mg calcium. Labels now often show vitamin D in micrograms; 1 mcg equals 40 IU. The NIH ODS sets the adult upper limit at 4,000 IU (100 mcg) per day. See vitamin D2 vs D3 and our vitamin D guide.
Multivitamins
Nature Made Multi Complete (DSLD record from 2022) lists 23 nutrients, including vitamin D3 25 mcg, folate 665 mcg DFE, vitamin B12 6 mcg, iron 18 mg, magnesium 100 mg, zinc 15 mg and calcium 160 mg, with a suggested use of 1 tablet daily with water and a meal. The Kirkland Signature Daily Multi DSLD record (2013) lists vitamin D3 400 IU, folate 500 mcg, vitamin B12 6 mcg, iron 18 mg, magnesium 100 mg, zinc 11 mg, calcium 200 mg, plus lutein 250 mcg and lycopene 300 mcg. Both list 18 mg iron. Not everyone needs supplemental iron, so ask a clinician whether an iron-containing multivitamin suits you. Keep iron supplements out of children’s reach.
What the USP Mark Means
The labels compared here carry USP verification statements. The Nature Made Multi Complete label states that USP has tested and verified ingredients, potency and manufacturing process. The Kirkland Daily Multi DSLD record carries the same statement. A verification mark speaks to quality testing, not to whether a supplement is effective for any health claim. Not every product in each brand line is verified, so check for the mark on the specific bottle.
How to Choose
- Compare per-serving amounts: check how many softgels or tablets make one serving.
- Check the form: softgel vs tablet, and whether added calcium or iron fits your needs.
- Look for third-party marks on the specific product.
- Avoid doubling up: add up vitamin D, iron and other nutrients across all products you take.
Putting It Together: Common Situations
The scenarios below summarize what the labels and guidelines cited on this page say. They are general information, not a personal treatment plan. Your pharmacist can check the choice against your other medicines, and your clinician can tailor it to your health history.
- Want fewer fish oil softgels: compare omega-3 per softgel and serving size on each label.
- Want vitamin D without added calcium: the Kirkland D3 softgel lists D3 only; the Nature Made tablet adds 105 mg calcium.
- Taking a multivitamin plus separate D3: add both amounts and stay under the NIH upper limit.
How to Read the Label Before You Buy
- Find the active ingredient first. Brand names are often reused across products with different ingredients. The active ingredient and its strength appear at the top of the Drug Facts or Supplement Facts panel.
- Check the “Uses” or labeled indication. A product is tested and labeled for specific uses. Using it for something else may not help.
- Read the “Do not use” and “Ask a doctor before use” sections. They list conditions and medicines where the product may be unsafe.
- Follow the directions for dose and duration. Note the maximum daily amount and how many days you can use it before checking with a clinician.
- Check for duplicate ingredients. Combination products can contain the same ingredient as something else you take, which raises the risk of taking too much.
- Note the “Stop use and ask a doctor” signs. These are the label’s own warning signs that a product is not working or is causing harm.
Common Mistakes to Avoid
- Comparing “1200 mg” on the front instead of the omega-3 line in Supplement Facts.
- Assuming every product in a brand is verified. Check for the mark on the specific bottle.
- Assuming two products with similar names are interchangeable. Compare the active ingredients and strengths instead of the packaging.
- Forgetting to tell your clinician. Keep a current list of every prescription, OTC medicine and supplement you take, and bring it to appointments and the pharmacy.
FormulaCompare does not recommend one brand over another. Use the sources below to check the details for the exact product in front of you, since formulas and labels can change.
How to Read a Supplement Facts Panel
Start with the serving size, because amounts listed apply to one serving, which may be one or two softgels or tablets. Next, check each nutrient amount and its unit; vitamin D may appear in micrograms (mcg), international units (IU) or both. For fish oil, look for the total omega-3, EPA and DHA lines rather than the total oil weight on the front. Finally, read the other ingredients for allergens such as soy, fish or gelatin, and any cautions about pregnancy or medicines. The DSLD records linked below show these panels for each product compared.
Why Label Dates Matter
Supplement formulas are revised over time. DSLD records carry entry dates, and some brand products are marked off-market when discontinued. The Kirkland Daily Multi record used here dates from 2013, so its nutrient amounts may differ from the bottle currently on shelves. Always rely on the label in your hand.
When to Talk to Your Doctor or Pharmacist
Talk with a clinician or pharmacist before starting supplements if you take a blood thinner, are pregnant or breastfeeding, have kidney disease or hemochromatosis, or take prescription medicines. Seek care for symptoms of too much vitamin D, such as nausea, vomiting, confusion or excessive thirst, and call Poison Control right away if a child swallows an iron-containing supplement.
Frequently Asked Questions
Is Kirkland fish oil the same strength as Nature Made?
Both are 1,200 mg fish oil per softgel, but DSLD labels list 684 mg omega-3s per Kirkland softgel and 360 mg per Nature Made softgel.
Are Kirkland vitamins USP Verified?
The Kirkland fish oil and Daily Multi labels compared here carry USP statements. Check the specific bottle, as not every product is verified.
Is Nature Made USP Verified?
The Nature Made labels compared here carry USP Dietary Supplement Verified statements.
Which vitamin D3 has calcium?
The Nature Made D3 tablet label lists 105 mg calcium; the Kirkland D3 softgel lists vitamin D3 only.
Which multivitamin has more vitamin D?
Nature Made Multi Complete lists 25 mcg (1,000 IU); the Kirkland Daily Multi DSLD record lists 400 IU.
Which brand is better?
We do not name a winner. Compare per-serving amounts, form and verification for your needs.
Sources
- NIH DSLD: Kirkland Signature Fish Oil 1200 mg label
- NIH DSLD: Nature Made Fish Oil 1200 mg label
- NIH DSLD: Kirkland Signature Extra Strength Vitamin D3 2000 IU label
- NIH DSLD: Nature Made D3 50 mcg (2000 IU) label
- NIH DSLD: Nature Made Multi Complete label
- NIH DSLD: Kirkland Signature Daily Multi Vitamins & Minerals label
- NIH ODS: Vitamin D fact sheet for health professionals
- NIH ODS: Omega-3 fatty acids fact sheet for health professionals
Medical disclaimer: This article is for educational purposes and does not replace medical advice. Consult a licensed healthcare provider before starting any supplement, medication, or treatment — particularly if you are pregnant, breastfeeding, taking other medications, or have a diagnosed medical condition.