AG1 vs Bloom Greens & Superfoods: What the Labels Say

Two of the most visible greens powders, compared using their Supplement Facts panels in the NIH Dietary Supplement Label Database. This page is unpaid, lists no prices and does not pick a winner.

Quick Answer: AG1 (12 g scoop, 50 calories) works like a multivitamin plus blends: its label lists set amounts of vitamins and minerals, including vitamin C 420 mg, vitamin E 83 mg, B12 22 mcg, zinc 15 mg and folate 680 mcg DFE, plus proprietary superfood, herb, enzyme/mushroom and probiotic blends. It states NSF Certified for Sport. Bloom Greens & Superfoods Berry (5.64 g scoop, 15 calories) lists proprietary blends only: fiber 1.6 g, greens 1.37 g, pre/probiotics 648 mg, fruit and vegetable 572 mg, antioxidants 550 mg, enzymes 150 mg and adaptogens 100 mg, with iron 0.6 mg and no listed vitamin amounts. It states third-party tested. Neither replaces fruits and vegetables.

AG1 vs Bloom Greens at a Glance

FeatureAG1 (Athletic Greens)Bloom Greens & Superfoods (Berry)
Serving size12 g5.64 g
Calories per serving5015
Listed vitamins and mineralsVitamins A, C, E, B vitamins, calcium, zinc, selenium and more, with amountsIron 0.6 mg, sodium 5 mg; no other vitamin amounts listed
Proprietary blendsSuperfood complex 7,388 mg; extracts/herbs 2,732 mg; enzymes and mushrooms 154 mg; probiotics 54 mgFiber 1,606 mg; greens 1,367 mg; pre/probiotic 648 mg; fruit/vegetable 572 mg; antioxidant 550 mg; enzymes 150 mg; adaptogens 100 mg
Sweetener (label)Natural flavorsNatural berry flavor, stevia leaf extract
Third-party claim on labelNSF Certified for SportThird party tested
Allergen noteContains soy (lecithin)Gluten free (label claim)

Doses above are from the current U.S. Drug Facts or prescribing labels listed in Sources. Always follow the label on the package you buy, because store brands and formulations differ.

Two Different Kinds of Product

Although both are sold as greens powders, the labels describe different products. AG1 lists defined amounts of more than 20 vitamins and minerals per scoop, much like a multivitamin, plus four proprietary blends. Bloom Greens & Superfoods lists seven proprietary blends and only iron and sodium as nutrients with stated amounts. Its scoop is less than half the weight of AG1’s and lists 15 calories versus 50. If you are looking to cover vitamin and mineral needs, AG1’s label tells you exactly what you get. If you want a lighter powder with fiber and plant ingredients, Bloom’s panel shows that, but not how much of each individual ingredient it contains.

What “Proprietary Blend” Means

FDA rules (21 CFR 101.36) let supplement makers list a proprietary blend by its total weight and its ingredients in descending order by weight, without disclosing the amount of each ingredient. That means you can see that Bloom’s greens blend weighs 1,367 mg or that AG1’s superfood complex weighs 7,388 mg, but not how much of any single herb, mushroom, enzyme or probiotic is inside. For ingredients studied at specific doses, such as adaptogens or probiotic strains, this makes it hard to compare a blend with research amounts.

AG1’s Nutrient Amounts in Context

Several AG1 amounts are well above typical daily needs. Its 420 mg of vitamin C, 83 mg of vitamin E, 22 mcg of B12 and 330 mcg of biotin exceed adult Recommended Dietary Allowances or Adequate Intakes. The NIH Office of Dietary Supplements notes that people who take multivitamin-mineral products and other supplements and also consume fortified foods and beverages might get some nutrients in amounts above the upper limit. If you also take a multivitamin, check overlapping nutrients such as vitamin A, zinc and folic acid.

Testing Claims

The AG1 label states NSF Certified for Sport, a program that tests for banned substances in sport and checks label claims; you can search certified products on NSF’s site. The Bloom label states third party tested without naming the program. Supplements are not approved by FDA for safety or effectiveness before sale.

Putting It Together: Common Situations

The scenarios below summarize what the labels and guidelines cited on this page say. They are general information, not a personal treatment plan. Your pharmacist can check the choice against your other medicines, and your clinician can tailor it to your health history.

  • Want defined vitamin and mineral amounts: AG1’s label lists them; Bloom’s mostly does not.
  • Want fewer calories and a smaller scoop: Bloom lists 15 calories in 5.64 g.
  • Competitive athlete: look for a named certification such as NSF Certified for Sport on the exact product.

How to Read the Label Before You Buy

  1. Find the active ingredient first. Brand names are often reused across products with different ingredients. The active ingredient and its strength appear at the top of the Drug Facts or Supplement Facts panel.
  2. Check the “Uses” or labeled indication. A product is tested and labeled for specific uses. Using it for something else may not help.
  3. Read the “Do not use” and “Ask a doctor before use” sections. They list conditions and medicines where the product may be unsafe.
  4. Follow the directions for dose and duration. Note the maximum daily amount and how many days you can use it before checking with a clinician.
  5. Check for duplicate ingredients. Combination products can contain the same ingredient as something else you take, which raises the risk of taking too much.
  6. Note the “Stop use and ask a doctor” signs. These are the label’s own warning signs that a product is not working or is causing harm.

Common Mistakes to Avoid

  • Stacking a greens powder on a multivitamin without checking overlap.
  • Expecting a blend to match research doses when individual amounts are not disclosed.
  • Assuming two products with similar names are interchangeable. Compare the active ingredients and strengths instead of the packaging.
  • Forgetting to tell your clinician. Keep a current list of every prescription, OTC medicine and supplement you take, and bring it to appointments and the pharmacy.

FormulaCompare does not recommend one brand over another. Use the sources below to check the details for the exact product in front of you, since formulas and labels can change.

How to Read a Greens Powder Label

Start with the serving size and calories, then the list of nutrients with amounts and percent Daily Value. Next, look at any proprietary blends: their total weight, and the order of ingredients, which reflects descending weight. Check the other ingredients for sweeteners and allergens, and the statements for third-party certification and warnings. Compare products per serving, since scoop sizes differ more than twofold between these two.

Food First

Greens powders can add some nutrients and fiber, but they do not provide the volume of fiber, water and varied plant compounds in whole fruits, vegetables, beans and whole grains. If cost or convenience is a concern, frozen vegetables, a basic multivitamin when needed, and a fiber supplement are alternatives to discuss with a clinician or dietitian.

How Much of Each Scoop Is Blends

Adding up the blend weights on each label shows how the scoops are built. Bloom’s seven blends total about 4,993 mg of its 5,640 mg serving, so nearly the whole scoop is blended ingredients whose individual amounts are not listed. AG1’s four blends total about 10,328 mg of its 12 g serving, with the vitamins and minerals listed separately with amounts. The largest Bloom blend is fiber (1,606 mg), roughly 1.6 grams, which is a small share of the 22 to 34 grams of daily fiber NIDDK suggests for adults. AG1’s probiotic blend weighs 54 mg, and neither label lists colony-forming units for individual strains in the database record we reviewed. If a specific ingredient matters to you, contact the company and ask for the amount per serving and the testing behind it. Product formulas also change over time, so compare against the label on the package you buy.

When to Talk to Your Doctor or Pharmacist

Ask a clinician or pharmacist before using greens powders if you are pregnant or breastfeeding, take prescription medicines or other supplements, or have kidney disease. Children should not use adult supplement powders unless a clinician advises it.

Frequently Asked Questions

Is AG1 better than Bloom?

We do not pick a winner. AG1 lists set vitamin and mineral amounts; Bloom lists mostly proprietary blends with fewer calories per scoop.

Does Bloom Greens contain vitamins?

The label we reviewed lists iron 0.6 mg and sodium 5 mg; other ingredients are in proprietary blends without individual amounts.

Can I take AG1 with a multivitamin?

Check overlap first. AG1 already contains many vitamins and minerals, some above daily needs.

Is AG1 NSF certified?

The AG1 label in the NIH database states NSF Certified for Sport.

Do greens powders replace vegetables?

No. Whole fruits and vegetables provide fiber and nutrients that powders do not fully replace.

What is a proprietary blend?

A group of ingredients listed by total weight, without the amount of each one, which FDA rules allow.

Does AG1 contain probiotics?

Its label lists a dairy-free probiotics blend of 54 mg, without strain amounts.

Sources

Medical disclaimer: This article is for educational purposes and does not replace medical advice. Consult a licensed healthcare provider before starting any supplement, medication, or treatment — particularly if you are pregnant, breastfeeding, taking other medications, or have a diagnosed medical condition.